Optic Gaming, a titan in esports, teamed up with MTN Dew in a groundbreaking endeavor, introducing the Scump Stream Room. This venture, centered around Scump—Seth Abner, a legendary figure in Call of Duty and a cornerstone of Optic Gaming—aimed to revolutionize how fans engage with esports personalities online. 

The initiative sought to blend Scump's competitive prowess and engaging personality with Optic's ambitious digital strategies, setting a new standard for online fan interaction and brand exposure in the esports realm.

A meticulously planned series of events, included a captivating YouTube premiere and a lively Twitch livestream featuring prominent OpTic talents playing games together. 

We focused on amplifying excitement, attracting substantial viewership, and fostering interactive engagement, thereby spotlighting the synergy between Scump, OpTic, and MTN Dew. 

The dynamic partnership also significantly broadened the brands' reach, serving as a vibrant showcase of community engagement strategies.